Question

QUESTION 21

1. Sensory memory creates a lot of opportunity for intentional learning.

   True

   False

1 points   

QUESTION 22

1. Which of the following statements is true of the mere exposure effect?

   	a.	The preferences associated with the mere exposure effect are difficult to elicit.
   	b.	The mere exposure effect is created in the presence of attention.
   	c.	The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
   	d.	The mere exposure effect works best when the consumer has a high involvement in processing the object.

1 points   

QUESTION 23

1. Which of the following statements is true of the characteristics of a message receiver?

   	a.	Left brain–dominant consumers tend to be visual processors, often favoring images over verbal communication.
   	b.	High levels of familiarity always increase consumer comprehension as consumers are more inclined toward the familiar.
   	c.	Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.
   	d.	Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.

1 points   

QUESTION 24

1. Which of the following is true of negatively framed information?

   	a.	It has a lesser impact on consumers than positively framed information.
   	b.	It has no impact on the way that a marketing message is perceived by consumers.
   	c.	It makes consumers less willing to take risks.
   	d.	It increases consumers' perceived value of a product.

1 points   

QUESTION 25

1. In the context of the storage areas within the human brain, sensory memory:

   	a.	uses semantic coding to store information.
   	b.	is considered to be preattentive.
   	c.	has limited capacity.
   	d.	has unlimited duration.

Answer 1

QUESTION 21

1. Sensory memory creates a lot of opportunity for intentional learning

Solution : This statement would be False .

Sensory memory is also called as working memory . When we use our senses to smell, to taste , to touch then our brain store all this information are retained by senses for short period . It is an automatic response . All information stores in the sensory memory and whenever it need to recall , it creates like a snapshot for that particular thing based on the previous experience .

Intentional learning when we learn something intentionally or purposefully . It a one of the strong learning method to restore our knowledge or memory except incidental learning.

Sensory memory do not provide so much full information about thing which can retain for longer time period . But on the other side , Intentional learning creates interest in the learner to learn the things in better way for longer period .

Hence, Sensory memory do not creates a lot of opportunity for intentional learning .