Question

Ocean Spray Cranberries Inc (OSC) has employed you as a consultant to provide analysis and recommendations for their approach to the UK market. They have asked you to focus on the following tasks (please provide explanation and justification for all points made).

Complete an environmental analysis for OCS in the UK covering both the macro and micro-environments. (35 marks)

1. The Macro environment - consists of macro factors and their trends such as politics, economics, societal and technological.

2. The micro environment - consists of trends at the industry level such as suppliers, competitors and customers.

b) Based on your answer to 1(a) or otherwise, develop a perceptual map for the UK market. Please ensure that you explain how you have chosen the variables on each axis of the map. (15 marks)

Answer 1

THE MACRO ENVORONMENT ANALYSIS CONSIDERD THE ECONOMY AS AWHOE .These factors are the main determinat of decesion making process of an oraganisation.it may include economic factors demographic factors legal factors, social conditions. techonological change and natural resources. Diasters weather change government regulations etc will also macro enviormental factors affecting this business

micro environment is the ditinct part of a business. it consider the factors which has immedate effect on a business.such as incidence kight degre of moistureempoliyers supply empolyers social media etc are micro environmental factors affect this business.

high price high quality low quality low price