Visit California is responsible for promoting tourism in the state and recently ran a successful ad...
Visit California is responsible for promoting tourism in the state and recently ran a successful ad called "Average Joes" to share lifestyle attributes that are popular there. This an example of which type of advertising?
A.) reminder institutional
B.) competitive institutional
C.) pioneering institutional
D.) product advocacy
E.) product differentiation
Homework Answers
This type of advertising is reminder institutional advertising. In this advertising the entity tries to build goodwill or an image for its entity instead of promoting its goods or services which is the case in this example.
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Visit California is responsible for promoting tourism in the
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