Question

Will facebook be able to have a successful

business model without invading privacy? explain your answer? could facebook take any measures to make this possible?

BUSINESS PROBLEM-SOLVING CASE Facebook Privacy: Your Life for Sale Facebook has quickly morphed from a small, niche haps most obviously. Facebook allows you to keep in networking site for mostly Ivy League college stu- touch with your friends, relatives, local restaurants, dents into a publicly traded company with a market and, in short, just about all things you are interested in worth of 5434 billion in 2017. Facebook boasts that more easily. These are the reasons so many people use it is free to join and always will be, so where's the Facebook it provides value to users. money coming from to service 1.9 billion worldwide However, Facebook's goal is to get its users to share subscribers? Just like its fellow tech titan and rival as much data as possible because the more Facebook Google, Facebook's revenue comes almost entirely knows about you, the more accurately it can serverel from advertising. All Facebook has to sell is your evant advertisements to you. Critics of Facebook are personal information and the information of hun concerned that the existence of a repository of personal dreds of millions of others with Facebook accounts. data of the size that Facebook has amassed requires Advertisers have long understood the value of Face- protections and privacy controls that extend far beyond book's unprecedented trove of personal information. those that Facebook currently offers. They can serve ads using highly specific details such as Facebook wanting to make more money is under relationship status, location, employment status, favor standable, but the company has a checkered past of ite books, movies, or TV shows and a host of other privacy violations and missteps that raise doubts about categories. For example, an Atlanta woman who posts whether it should be responsible for the personal data that she has become engaged might be offered an ad for of billions of people. There are no laws in the United a wedding photographer on her Facebook page. When States that give consumers the right to know what data advertisements are served to finely targeted subsets of companies like Facebook have compiled. You can chal- users, the response is much more successful than tradi- lenge information in credit reports, but you can't even tional types of advertising. see what data Facebook has gathered about you. It's In 2016 Facebook generated S27.6 billion in revenue, different in Europe: you can request Facebook to turn 97 percent of which (S26.7 billion) was from selling ads over a report of all the information it has about you. and the remaining 3 percent from selling games and Think you own your face? Not on Facebook, thanks virtual goods. Facebook's revenues in 2016 grew by 54 to its facial recognition software for photo tagging of percent over the previous year, driven mostly by adding users. This "tag suggestions" feature is automatically new users and showing 40 percent more ads than a year on when you sign up, and there is no user consent. A earlier. A major contributor to revenue growth in 2016 federal court in 2016 allowed a lawsuit to go forward was ads sold in the mobile news feed. contesting Facebook's right to photo tag without user That was good news for Facebook, but is it good consent. This feature is in violation of several state laws news for you, the Facebook user? More than ever, that seek to secure the privacy of bioactric data companies such as Facebook and Google, which made A recent Consumer Reports study found that of 150 approximately 590 billion in advertising revenue in million Americans on Facebook, cvery da. least 4.8 2016, are using your online activity to develop a fright- million are willingly sharing information that could eningly accurate digital picture of your life. Facebook's be used against them in some way. That includes plans goal is to serve advertisements that are more relevant to travel on a particular day, which burglars could use to you than anywhere else on the web, but the personal to time robberies, or Liking a page about a particular information it gathers about you both with and with health condition or treatment, which might prompt out your consent can also be used against you in other insurers to deny coverage. Credit card companies and ways. similar organizations have begun engaging in weblin- Facebook has a diverse array of compelling and ing, taken from the term redlining, by altering their useful features. Facebook's partnership with the treatment of you based on the actions of other people Department of Labor helps connect job seekers and with profiles similar to yours. Employers can assess employers, Facebook has helped families find lost your personality and behavior by using your pets: Facebook allows active-duty soldiers to stay in Likes. Thirteen million users have never adjusted touch with their families, it gives smaller companies a Facebook's privacy controls, which allow friends using chance to further their e-commerce efforts and larger Facebook applications to transfer your data unwit companies a chance to solidify their brands and, per tingly to a third party without your knowledge

Answer 1

1. Will Facebook be able to have a successful business model without invading privacy? Explain your answer. Are there any measures Facebook could take to make this possible?

If Facebook were to make active changes to improve the security of users, then yes, I think they'd have a shot at a successful business model. When Facebook wants to want to use the information people share on their pages, a clear distinction must be made for users about what they are using the data for and what information they will use to mitigate legal risks and strengthen their advertisement legality. A larger, more coordinated and more effective advertising campaign can be launched if Facebook management can do this. Facebook is one of the world's largest and rising social networking sites. Their software is concise, tidy, and tends to attract those seeking a social networking experience that is streamlined, more organized. Based on their demographic information and specifically defined requirements, it provides a unique opportunity for advertisers to reach highly targeted public. Because of the data the site has gathered and because of the resources of the social networking world, it is a gold mine of opportunity. Part of its first-mover status in the world for social networking helps draw more people. But on the other hand, due to its privacy violations, Facebook has generated large numbers of aggressive users. The success of Facebook itself will hurt the chances of attracting advertisers to its platform, arguing that the interactive and immersive experience that draws visitors to the site makes users less likely to click on advertising. Skeptics also believe that the current application system, where applications tend to support each other through advertisements through other applications without the assistance of substantial external ads, is a long-term unsustainable model. I personally do not believe that Facebook can have a successful business model without intruding into privacy (Lauder & Lauder, 2016).

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