Question

Help me answer 2 these chapter please!!!!

CHAPTER 11 FACEBOOK: PLATFORMS, PRIVACY, AND BIG BUSINESS FROM THE SOCIAL GRAPH 1. Who started Facebook? How old was he then? Now? How much control does the founding CEO have over his firm? Why? 2. Why was Zuckerberg able to demand and receive control of Facebook, even as the firm went public? What strategic factors were at work in Facebook's rise that gave the founder such leverage? 3. What is a social graph? Why is Facebook's social graph considered to be stronger than the social graph created by the sites of its early competitors? 4. What was Beacon? Why it was initially thought to be a good idea? What were the benefits to firm partners, recommenders, recommendation recipients, and Facebook? Who were Beacon's partners and what did they seek to gain through the effort? CHAPTER 18 GOOGLE IN THREE PARTS: SEARCH, ONLINE ADVERTISING, AND AN ALPHABET OF OPPORTUNITY 1. List the reasons why Google has been considered a particularly attractive firm to work for. Are all these associated with perks? 2. Consider Google's influence on society, understanding, education, and perception. When Google delivers most search results and most users default first to Google's products, do you feel that gives a single firm too much power? Do you think governments have a role in regulating a firm with this amount of influence? Why or why not? 3. Search for words such as "buy insurance," "buy insurance policy." "purchase insurance," "renew insurance, etc. on Google. Do the same advertisements appear for all the keywords? What is the reason for these possible differences? 4. On a percentage basis, how important is AdSense to Google's revenues?

Answer 1

1. Mark Zuckerberg is the founder of Facebook. He started the company in 2004. He was 20 years old at that time. At present he is 35 years old. He has nearly 79% of class B shares and when it comes to voting rights, he has 53% of the voting rights. This makes him the majority shareholder in the company.
2. One of the key reason why Mark was able to hold large share of the company in spite of the company going public is because of its valuation. The company was valued at $5 million in the inception stage but by 2009 it had a valuation of $15 billion. This meant that mark could sell small part of the company for large sum. In the 2011 IPO the company was valued at $50 billion. This has been possible because many of the core metrics of the company saw unprecedented rise (such as user acquisition and usage), excellent advisory team, decent revenues, and the brand factor of Facebook. These have contributed to rapid increase in valuation and Facebook share prices rose rapidly among the investor community.
3. Social graph is a representation network of a social media network. For example, if I have 5 connections on a social media my node will have five connectors. The overall network representation model is considered the social graph. Some of the advantage that Facebook’s social graph had over others is that they had a larger network compared to other competitors. In addition, they also tend to hide their social graphs and do not share them with partners such as advertisers. This gives them a stronger leverage and competitive advantage.
4. Beacon was a feature of Facebook that allowed accepting information from external websites in order to customize the users’ experience on Facebook. This means if we purchased a product on a website, the information would be shared with Facebook and the experience could be shared with the people in the social network. This was expected to be a social approach to creating a more trusted network of products and services. This recommendation system was expected to create a more authentic brand perception of products. However, there were challenges as people raised concerns about privacy and the project was stopped later.