Question

Barry Larry Jennifer Stuart Paul Perception Learning Personality Motivation Attitude

Barry wants to buy a luxury sedan to show his clients that his accounting firm is doing well

Larry decides not to buy a Corvette in red because he doesn't want to draw that much attention to himself

Jennifer bought a BlackBerry smart phone instead of an Apple iPhone because she is annoyed by all the media hype around any new Apple product.

Stuart finally breaks down and watches an episode of Stranger Things because he's seen so many advertisements for the show and people can't stop talking about it at work.

While at the supermarket, Paul decides not to buy a bottle of wine with sophisticated graphics on its labels and, instead, buys a bottle with a very simple label.

Answer 1

1. Motivation : Jennifer gets negatively motivated by products being too much hyped about. Hence she gets motivated to buy products which do not have such media hype.

2. Attitude: Barry has the attitude to show off. He wants to purchase the luxury car so as to show off that his business is doing well.

3. Perception: Stuart watches an episode of Stranger Things out of perception. The people at his office were raving about the series, which led him to make the perception that the series is quite good and must be watched.

4. Learning: Paul has an understanding about wine bottles. He does not go by sophisticated graphics and packaging. Instead he opts for simple label which will have better wine quality as well as taste.

5. Personality: Larry does not like too much limelight. It is his personality to remain in the crowd. Hence he opts for not buying Corvette in red as it will attract too much of attention