Question

According to Chapter 3 of Zero-to-One Peter Thiel states that: a.)All unhappy companies are the same b.)All happy companies are the same c.)All happy companies maximize value creation d.) All happy companies are different Question 4 As a product moves from idea to a full rollout: a.) Sunk costs decrease b.) Uncertainty over WTP & Costs decrease c.) WTP decreases d.) WTP & Costs decrease Question 5 Define willingness to pay as described in class a.)The price that a buyer spends on a good b.)The maximum amount that a buyer will pay for a good c.)The minimum amount that a buyer will pay for a good d.)The point at which the buyer is extremely satisfied with their purchase Question 6 What approach did we not use when evaluating data from surveys? a.) Created pivot tables to help determine who wants what b.) Plotted histograms on data from open-ended venting questions c.) Sorted the data to remove “bad” observations Question 7 Total addressable market size is expressed in: a.) Number of potential customers b.) A unit of currency such as dollars c.) All of the answers are correct d.) The price of the good Question 8 In regards to surveys, which is not true: a.) You should analyze quantitative data first b.) Conjoint analysis cannot be done with multiple regression c.) Online polling yields new challenges compared to live-interview polling d.) Live-interview telephone polls are not as reliable as they once were Question 9 Which of the following is not an element of an experiment as described in class? a.) Processing b.) Implementation c.) Evaluation d.) Design Question 10 Suppose there was a transaction with the following characteristics: WTP = 1000, Cost = 100, Price = 400. Which of the following is true? a.) The total value created is $900 and the buyer's surplus is higher than the seller's surplus b.) The total value created is $600 and the buyer's surplus is higher than the seller's surplus c.) The total value created is $900 and the buyer's surplus is lower than the seller's surplus d.) The total value created is $600 and the buyer's surplus is lower than the seller's surplus Question 11 When should sensitive questions be asked in a survey? a.) The end b.) The middle c.) The beginning Question 12 In “The Surprising Power of Online Experiments” Thomke advocates that running experiments a.) yields the exact same results as managers using their intuition b.) should be done sparingly by companies because of sunk costs c.) helps companies have big impacts by implementing big disruptive ideas d.) increases both revenue for the companies and ease of use for users Question 13 In a user interview what type of question would you consider this: “When is the last time you used vegan cream cheese and what did you put it on?” a.) A venting question b.) A discovery question c.) A usability question Question 14 Which of the following is true about the length of a survey: a.) 1 to 2 minutes is best b.) 5 to 10 minutes is best c.) Duration doesn’t matter to respondents taking a survey d.) Longer than 20 minutes is best Question 15 In the food truck simulation, which of the following was NOT true: a.) using a food cart allowed one to test variables/combinations in less time than a food truck (one day vs. one week) b.) market research was not that useful, sometimes we have to learn by doing c.) there was a bit of an element of luck, but one could converge on a "winning combo" in time d.) students who changed multiple variables at once did better than other students who isolated variables Question 16 Regarding user research (UR) and market research (MR), which is NOT true? a.) there is little difference between UR & MR, as such they implement similar techniques/methods b.) getting pricing right is crucial, MR helps with that c.) MR focuses on customer/sales pitch; UR focuses on customer/product content Question 17 What does a histogram show? Group of answer choices a.) The distribution of a variable b.) The relationship between two variables Question 19 Which of the following is bad advice for a conjoint survey? Group of answer choices a.) Use overlapping levels b.) Do not use subjective levels c.) Keep the number of levels similar across attributes

Answer 1

please note down that policy allows you to post one question with 4 parts per post and we answer the same. you violated policy. please post rest separately.

3-d.) All happy companies are different

4-a.) Sunk costs decrease

5-b.)The maximum amount that a buyer will pay for a good

6-c.) All of the answers are correct

9- a.) Processing

11-a.) The end

13-b.) A discovery question