Question

Question 14 4 pts Which of the following is true about the length of a survey o 1 to 2 minutes is best O 5 to 10 minutes is best Duration doesn't matter to respondents taking a survey o longer than 20 minutes is best Question 15 4 pts In the food truck simulation, which of the following was NOT true: using a food cart allowed one to test variables combinations in less time than a food truck (one day vs. one week) market research was not that useful, sometimes we have to learn by doing there was a bit of an element of luck, but one could converge on a winning combo in time students who changed multiple variables at once did better than other students who isolated variables Question 16 4 pts Regarding user research (UR) and market research (MR), which is NOT true? there is little difference between UR MR such they implement similar techniques methods getting pricing rights or MR heles with that MR focuses on customer sales pitch focuses on customer product contem

Answer 1

Answer 14. (b) 5 to 10 minutes is the best.

Each survey should be 5-10 minutes long as more longer surveys could lead to less interesting and close by respondent. Each survey should not have more than 30 questions, more than that it will not be possible to collect enough and accurate data from the respondent. As per the research from Surveymonkey, if question count is 26-30, the ideal time should be 9-10 minutes that is 19 seconds each question.

Answer 15. (b) Market research was not that useful sometime we have to learn by doing.

The food truch challenge or Food Truck Simulation was designed by Michael A. Roberto and was available online on Harward Business Publishing. It was one of the safe and fund simulation to teach students the value of strategy and entrepreneurship. The simulation hopes to highlight the value of learning by doing, product development and market research.

Answer 16. (a) there is little difference between UR & MR, as such they implement similar techniques/methods.

Market research is not user research and there are lot of differences between these two and also both are using different techniques or methods to collect data related to their ares. Market research is used to collect and analyze target customer data, competition, pricing and target market environment. The main objective of Market Research is to understand what people buy and also influence them to buy more products. Usually market research relies on subjective, large and statistically significant sample sets and also self reporting are used to collect data in market research. Market research uses quantitative methods.

User Research is used to collect data about behaviourial aspects of the users and it analyze identifies users needs. It is used to understand and analyze the knowledge base and behaviourial aspects of users. It does not require large sample sets, and it collects more objective, observable data and uses iterative research to refine the results. These kind of research often qualitative and runs usability tests, focus group methods to collect the required data.

Answer 11. (a) The End

Sensitive questions should be asked at the end in the survey so that the respondent could gain interest in answering other relevant questions and respondent should be familier with the questionnarie. It is not easy to ask sensitive questions directly from the respondent, the the researcher should ask normal questions first related to the research topic, and should start asking sensitive questions at the end. The researcher should establish rapport with our respondent and should ask sensitive questions towards the end of the survey.

Note: As per the HOMEWORKLIB POLICY, I am supposed to provide answers for first four questions only.