Question

1. The key to high ranking in search results is to make sure that your website has the right ingredients that search engines need to prepare search results. What are they? A. Title of each page

B. Links from other web sites that are directed to your web pages

C. The freshness of content

D. All of the above

2. Fraudulent transactions often show very distinct patterns. All of the following are some examples of them EXCEPT:

A. The order is larger than normal and is to be shipped to foreign high-risk countries.

B. Multiple orders consisting largely of big-ticket items are placed using different credit cards and requested to be shipped to the same address.

C. Multiple orders consisting largely of big-ticket items are placed using the same credit card over a long period of time.

D. The order consisting of multiple items of the same type is placed with a request for an overnight shipping.

3. Which of the following statements is FALSE?

A. Search marketing is the practice of trying to increase a company’s visibility in search engine results.

B. Search engine optimization is a method used to improve a web page’s ranking.

C. Paid search is a way to ensure that a link to your company’s page appears on the first page users see when searching for a specific term.

D. Paid inclusion is the practice of paying a fee to display interactive banner ads in the results of an internet search.

Answer 1

1. D. All of the above

[this is because proper title of each page, proper inbound links and unique contents result into top placement of search results]

2. C. Multiple orders consisting largely of big-ticket items are placed using the same credit card over a long period of time.

[this sort of transaction does not lead to any fraudulent transaction]

3. C. Paid search is a way to ensure that a link to your company’s page appears on the first page users see when searching for a specific term.

[paid search is a digital marketing concept and it allows the advertisers to showcase ads as per the pay per click model]

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