Question

Consider any shaver protector product (i.e a compact protection for your wet razor - protects the blades, hygienic, light and stable). By using Social media as its promotional mix answer the following :

1. The types you will use.
2. Your creative decisions .
3. Select at list 3 different media types and defend selections

Answer 1

A) SOCIAL MEDIA MARKETING:- social media will help the promoters to make their product familiar with the large crown conveniently. this type of promotion will help in advertising the product on social accounts, telling the features, usage, cost, and many other details to customers and there are high chances of increases in sales in the future.

B) The picture of the products will be shown on the side of their page. they will watch the features and usage of the product in between the video they are watching. the link can be given to then on the side of the videos they are watching, by clicking in that they can move to the site to get the details of the order, as well as they, can place the order of the product over there.

C) DIFFERENT MEDIA TYPES:-

Print media:- Print media are widely used for commercial advertising. A number of people can be addressed through print media. Attractive slogans, figures, statements, drawings, words, pictures, comparative statements, charts, etc., can be used for advertising the products in a colorful and artful manner. Press media mainly involves magazines, newspapers, and other publications.

Advantages:-

• A newspaper is helpful in mass communication.
• A speedy message can be conveyed.
• Necessary changes can be made easily advertisement and at low costs.
• The company can measure responses easily.
• This medium is suitable for almost all types of products.
• It reduces the tasks of dealers and salesmen.
• cheapest option.

Direct and mail advertisement:- Any form of advertising in which the message is directly conveyed to specific individuals by the advertiser. This medium consists of printed, written, or processed messages delivered directly to the selected buyers It is not suitable for a large number of customers. In the age of information technology, e-mail, fax, and cell phone SMS are famous modes to send direct mail on a limited scale.

Advantages:-

• It involves a direct and personalized appeal to the customers.
• Especially, booklets, catalogs, broachers, circulars, flyers, and house organs are effective and have educative value.
• The advertiser can be sent as and when it is desirable to be sent.
• It can clearly explain the features of the products.
• Advertisers can use different means of direct mail to attract customers’ attention.

Audio-Visual Media: The media that can be seen or hear are known as audio-visual advertising media. These media are the most popular means to send an advertising message. These media, though expensive, are considered as modern among all the advertising media. This media is excessively used for all types of goods and services. Audio-visual media mainly include radio, television, internet, short films, moving slides, film slides, etc.

Advantages:-

• Radio is effective than spoken words.
• Musical effects can be associated with the message.
• Wide coverage, it reaches to every corner of the country,
• cost is the lowest.
• No advertisement is broadcasted against the general interest of the public.
• It suits the low-cost products like foods, cosmetics, drugs, etc.
• It promotes the goodwill of an advertiser.