Question

Consider any shaver protector product (i.e a compact protection for your wet razor - protects the blades, hygienic, light and stable). What will be the creative decision in advertising such product?.

Answer 1

When we try to develop the creative decision for the advertising of any product, it may include the different types of benefits obtained from the product, different types of advertising appeals, evaluation of the advertising appeals, executive the messages, and appraising the efficiency of the advertising campaign.

When we are trying to develop the creative decision for the shaver protector product, we can highlight the benefit of the product such as water resistance that can provide protection to the wet razor, and thus it will help the customer to have greater safety. Being lightweight, it can easily be used by the customers. The main advertising appeal that can be used for this product will be the rational advertising appeal in which the advertiser can provide the reasons and facts for using the product and have greater safety while using the wet razor.

Apart from this, the brand appeal can also be used by highlighting that the strong brand has launched this product and thus will have greater quality and functionality in comparison to the other similar types of products.