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Q3: Discuss the 4 product strategies by Anasoft and Stewart. Give one example for each of...

Q3: Discuss the 4 product strategies by Anasoft and Stewart. Give one example for each of these categories based on lidustry of your choice.
Q5: Briefly describe different phases of Technology Lifecycle. Give examples of products in each phase.
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Answer #1

Answer 3=

The four strategies provided by Ansoff are stated below=

1. Market Penetration: This strategy is mainly used by companies to improve the sales of current products in the current market. Reduction of the price, facilitating more services can be used as a possible method to increase sales. Example= In order to improve the sales, Wal-Mart can announce a 15% discount on the selected products on every weekend.

2. Product Development: This is the strategy in which the company launches a new product in the current market. Example- iPhone has recently launched the iPhone 11.

3. Market Development: This is the strategy in which the current product is used to create a new market. For example- the iPhone can reduce the price of its iPhone 7 and 10 so that the customers of different price segments can buy this product.

4. Diversification: In this strategy, the company launches a new product in the new market. For instance, Amazon has recently launched its online video streaming service.


Answer 5=

research and development, ascent, maturity, and decline are the four stages of the technology life cycle.

R&D is the stage in which the company invests in order to find and develop new technology. Example= At present, there are many pharma companies which are having the investment in R&D of the vaccine of COVID 19

Ascent= This is when the new technology is developed and it becomes popularized among the masses. Example- Battery driven cars are the example of this

Maturity= This is when the technology starts to become obsolete and some changes are to be done, Example- Colour TVs are at its maturity stage

Decline = This is when the technology becomes obsolete and is getting replaced by the new technology. Example- Landline telephone

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