Question

You are expected to observe different customers in a grocery store ( or any socially distancing environment that you are comfortable with) and tell us what you observed as their decision making process. What behaviors did you expect and what surprised you? Was there a difference among genders, age groups, culture/nationality, family/singles? Does your personal research substantiate what you have read and learned in this class?

Answer 1

I went a grocery store and thoroughly observed their buying behaviour and decision making. What i have observed is that people tried to find out the items that were present in thier purchase list or what they have planned. Not only they bought their planned items, they had also observed other things that were not in their plan i.e. in their list. The customers were more focussed on sales. Even they were focussed towards items that were under sale but not in their purchase list. Some customers have even bought them. The customers have even bought items in bulk because they were under bulk discounts.

Near checkout, the customers added little items in their bucket. These were attractive items like kids food, nuts, chocolates, etc. The customers have bought them for no solid reason.

There was difference among genders, age groups, culture/nationality, family/singles. They were all trying to check out the items of their choice. The children added much items near checkout because near checkout the items were specially meant for children.

I was surprised by looking that customers have bought many extra items that were not in their purchase list because they were either under sale or were present at checkout.

My personal research is substantiate with what i have learned from the literature.