Question

Robarts, a marketing research firm, is researching a problem that has not been clearly defined. What type of research is Robarts conducting? Explain any one method that Robarts could use for this research. Robert is using an structures method of enquiry. Trained researchers ask questions and listen to and answers while they do depth interviews. They can also pose additional questions to clarify. I

Answer 1

Robarts is conducting an Exploratory research. An Exploratory research the one where rhe problem is not clearly defined and the problem is investigated to gain more knowledge about it. It is conducted to have a better understanding for the existing problem and doesn't really provide conclusive results. The researchers gwnerally starts with a general idea and uses this kind of research to find and identify the issues that can be used as focus for future research. The researcher can change the direction subject to the revelation of the new data or the insight. It is referred to as the interpretive research as it is used to answer questions like what, why and how .

One effective method under the exploratory research that could be used by the Robarts would be the Qualitative techniques of collection data like Interviews, Surveys, Polls etc. You can get a lot of data from the secondary or public sources, but sometimes an in depth personal interview could give you in depth information on what problem or subject you are studying. This is a qualitative research method and can provide you with meaningful insights that generalised internet sources can't. These interviews could be carried out in person, on telephone having open ended questions to gather qualitative data .