Sarah Jean manages a local store for a national golf store chain, and had received complaints from several customers about rude employees. In order to determine the status of her customer service, Sarah Jean hired a team of marketing researchers, who posed as customers shopping in the store. Occasionally, they may buy something, but their primary purpose was to take notes and record the actions of the service staff. The research notes she received were a form of __________ data.
secondary
developmental
observational
national
questionnaire
The research note that she received were a form of Observational data because The team itself observed the staff behaviour towards their employee and then form a observational data and gave to Sarah to correct the fault.
Sarah Jean manages a local store for a national golf store chain, and had received complaints...
THE COMPANY: MORE POWER, INC. More Power, Inc., is a large, local retail store specializing in the sale and service of hardware, tools, lawn and garden implements, and other materials for the home. More Power operates seven days a week, dawn to dusk. Approximately 120 employees work in distinct divisions within the store, including customer service/return desk; warehouse and delivery; service and repair; and three distinct sections focused on (1) hardware and tools, (2) lawn and garden and outdoors, and...