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What corporate level strategy does the Tata Group use?

What corporate level strategy does the Tata Group use?

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TATA group uses a growth corporate strategy. TATA group is grown through growth strategy in its initial years. TATA group involves in new product development, innovation promotion and enhancement in technology to create efficient products and services. The TATA group thus explore its business in many industries such as steel industry, hospitality industry, airline industry and power industry. The growth strategy adopted by TATA group helped company to acquire Tetley brand to strengthen Tata tea business. Many acquisitions are carried out by TATA group such as acquisition of Corus, and Jaguar. Artificial intelligence and digital platform adoption, and acquisition of companies by TATA group reveals that the group has implemented a growth strategy as a corporate strategy. TATA group has TATA motors, TCS, retail and financial companies, and TATA steel as major business contributing to growth of the organization. Existing of many businesses in TATA group reveals that the group acquires organization, differentiates products and services, penetrates into new market, expands products features, etc. and these practices are adopted in growth strategy. Therefore, TATA group through acquisition of organizations, technology adoption and innovation practice a growth strategy as a corporate strategy.

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