McDonald's Corporation: Analyze the firm’s current business-level and corporate-level strategies: Business-level strategy (product market positioning). Corporate-level...
McDonald's Corporation:
- Analyze the firm’s current business-level and corporate-level
strategies:
- Business-level strategy (product market positioning).
- Corporate-level strategy (diversification).
- International strategy (geographic scope and mode of entry).
- How are these strategies being implemented?
- Analyze the firm’s performance:
- Use both financial and market-based measures.
- How does the firm compare to its competitors as well as the industry average?
- What trends are evident over the past three to five years?
- Consider the perspectives of multiple stakeholders (internal and external).
- Does the firm possess a competitive advantage? If so, can it be sustained?
Homework Answers
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McDonald's Corporation:
Analyze the firm’s current business-level and corporate-level
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