The distinguishing feature of many firms that pursue a(n) _____ strategy is that they are selling a product that serves universal needs, but they do not face significant competitors.
home replication
localization
transnational
global standardization
geographic
If you were asked to review and consider the two aspects of business profitability, which of the following considerations would be associated with maximizing prices?
Pressures to standardize
How custom do I need to be?
Both a. and b. (above)
Global integration
All of the above.
1. Ans - global standardization.
The distinguishing feature of many firms that pursue a global standardization strategy is that they are selling a product that serves universal needs, but they do not face significant competitors.
2. Ans - Pressures to standardize
The distinguishing feature of many firms that pursue a(n) _____ strategy is that they are selling...
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