Question

Category Distribution strategy Promotion strategy: communication tools Promotion tactics: specific vehicles and messages Promotional calendar

I need some help for these points this is of strategic marketing planning and I made an application which help in house hold repairs and gardening and other house hold work please help me Thank you

Answer 1

Answer:

Category of the product is “Service” as the business is offering the service related to the repair and maintenance of the house and garden through the use of the application.

Distribution strategy:

Application will be available to be downloaded by the user from the Google play store and other application downloading mobile system software. After downloading the application in the mobile phone, user of the application can choose the house repairing service that he or she desire to use from the available options in the application.

Promotion strategy:

Information about the application would be shared to the people across the globe through the video streaming channels and through social media and other websites which record for maximum traffic of the individuals.

Promotion tactics:

While promoting the application, marketing should include various quotes that attract the users to download the application immediately. This may include quotes such as “Check the life of your house now only” or “Check whether your house is secure enough”. All these quotes would develop an urge among the people to use the application.

Promotional calendar:

During festivals when people think of repairing and painting their houses and during the seasons when the climate is clear and when there is no raining. During monsoon people usually do not conduct repairing activities. However, during this season they might do gardening activities. So during monsoon, gardening part of the application should be heavily promoted.