Question

Prompt:

Online banking and financial institutions are two examples of hybrid virtual organizations that are heavily dependent on technology to support B2C and B2B relationships. Select an organization (this is different than the organization you selected for the research paper) and compose an essay, discussing the following:

1. Background of company you have chosen as it relates to the transformation from a traditional business to a hybrid virtual organization.
2. Types of technology used to drive the virtual business operations (3 examples)
3. Future technological advances that may help or hinder the virtual aspect of the business (1-2 examples)

Answer 1

We know that B2B and B2C are traditional business models which are commonly used by different organisations. But, recently a new business model has introduced by Reliance company in 200 Indian cities simultaneously. This business model is known as O2O model. O2O means online to offline. The customer can purchase the required products in online. This organisation is dealing with products like fruits, vegetables, dairy items, house hold items, grocery items, personal care products, medicines, garments, and many more items. It seems that this model not has any speciality but it has following uniqueness:

a) It is a combined form of B2B, B2C and C2C model.

b) There is no minimum order limit

c) Single source of virtual marketing

d) Easy to order

e) Multiple payment options

f) Good discount offers

g) Small, medium and large size retails can participate or do registration in this business for selling their products

Reliance is one of the biggest companies in India. It’s MD, and chairman is Mukesh Ambani, who is the richest person in India and 6^th richest person in world. His business is dealing with many types of products in India like: Telecommunication, garments, retail market, petroleum, gas, lubricants, mobile phone, applications, search engine, tv channel, etc. This company is expanding its business by selling its products in every area. Following are the few reasons due to which this company lunched Jio mart with O2O business model:

a) Now a days the online marketing companies are getting opportunity to grow their profit fastly like Amazon

b) Many people are protecting foreign online trading apps (Because huge amount of fund is going out of country which is one of the great reason behind Indian economic recession)

c) Currently in India people slowly shifting their marketing style from offline to online

d) Still now there is no company introduced which are dealing with multiple products

e) Reliance has ability to invest the huge amount of fund to start this business

The technologies used by this company has discussed below:

a) This company has deal with Face book and Watsapp community so that people can easily do marketing

b) This company also lunched its app named as Jio Mart

c) This organisation provides payment flexibility to the customers. The costomer can select the payment terms like: Debit/Credit card, Jio money, Phonepe, UPI, Mobikwik, etc.

d) The IOT has used for trace the delivery

e)   The machine learning has used by this company in its customer care centre

f) This also using many optimizing softwares for route optimization, knap snack problem solution, manpower optimization etc.

Threats and opportunities for JioMart with technological advancements:

a) Currently many people are not using smart phones because of lack of money and education. With the technological and economical advancement more people will prefer to use smart phone and this app for doing marketing

b) With the technological advancement, slowly people are moving towards to-wards comfort zone so, in future this business will grow in a faster way

c) With the development of ML, AI, IOT, etc. the drones are getting smart. So, in future the delivery service can be accomplished through drones