Question

You are the Vice President of Marketing for a business to business product company. Over the past week you have received calls from 5 of the 8 regional sales directors indicating they have lost business to competitors undercutting pricing. What is your immediate response? What actions would you take over the next couple of weeks? What long-term actions would you recommend? Respond to the questions listed above based on the lesson's information about pricing. approximately 150 words.

Answer 1

a OY when competitor undercuts your company it is pertinent that you take action, risk losing a substantial portion of your client bare to the under cutting competitics. Here are few things you can focus on to fight the undocutting D service - priren. Customers to your company is to provide inpeccable service that will leave your customers bragging about you and your company. It will heep you est ceblish Draw new brand loyalty. 11) Reduce overhead. for instance consider using an online terminal or online involcuy will not only reduce your companys waste but to help cut operational costs 11) competitive positioning Tu We of competitive positioning -clefining how to diffentiate yourself from your competitors and to show consumony creating market value for your company pany is superior to the competition is one that your Com of the method. Inmecliate actions are 1) Lowering prices. 11) promoting the brand *) up dating product obbering cs

for what to do when a Dereloping a plan competitor undercats you can in saring both time and money in the long-term Taking the time to plan ahead, and ka ceep the be hugely helpful tips tese are. 1) choose an effective strategy ") Explose all potenticed scenarios. 11) Conduct total cost analysis 4) Identity likely threats. ICS canned with CamScanner