Question

CH Which statement is not a reason BP implemented a multidomestic competitive strategy to market its Castrol oil lubricants around the world? Multiple Choice Winning in one country market does not necessarily signal the ability to fare well in other countries. The benefits from global integration and standardization are high. The mix of competitors in each country market varies from country to country. Buyers in different countries are attracted to different product attributes.

or D. Industry conditions and competitive forced in each national market differ in important respects

Answer 1

Customer expectation changes with geography, culture, industry condition, competetive landscape in that market. Changing strategy to suit country requirement is a wise choice which is also referred to as multidomestic strategy. For example, McDonald do not sell hamburgers in India and they launched other Burger options resonating more with Indians' taste. Hence, it takes different approach to fare well in different markets.

Therefore correct option is "The benefit from global integration and standardization are high" as it is not a reason to implement multidomestic competitive strategy.