“Don’t mess with Texas.” (anti-litter campaign slogan). Identify and explain what specific emotions did the slogan, sales pitch, or maxim stated above appeal.
"Just do
it." (ad for Nike)
- Appeals to emotion. Inspirational,
saying don't let anything stop you,
"Think different." (ad for
Apple computers)
- Think differently from
everyone, be different.
"Reach out and touch
someone." (ad for AT&T)
- Talk to someone, get in
touch with people on the mobile device you will get from
AT&T.
"Yes we can!" (2008
presidential campaign slogan for Barack Obama)
-This is saying together we
can make a difference and change the United States for the
better.
"Country first." (2008
presidential campaign slogan for John McCain)
-Nationalism
"By any means necessary."
(rally cry from Malcolm X)
-You can do anything you
propose.
"Have it your way." (slogan
for Burger King)
- They are there to make
you happy, and you can have things however you prefer.
"You can trust your car to
the man who wears the star." (slogan for Texaco)
-This is saying you can
feel very good about going to this business with your car because
they are very trustworthy
"It's everywhere you want
to be." (slogan for Visa)
-Visa can get you money
wherever and whenever you need it
"Know
what comes between me and my Calvins? Nothing! (tag line for Calvin
Klein jeans)
-They really love their
jeans.
"Don't mess with Texas!"
(anti-litter campaign slogan)
-You can get in trouble if
you mess with Texas is a very tough state.
"Because you're worth it."
(ad for L'Oreal)
-giving people
self-confidence in telling them they're worth it.
“Don’t mess with Texas.” (anti-litter campaign slogan). Identify and explain what specific emotions did the slogan,...
"The ultimate driving machine." (slogan for BMW) Identify and explain what specific emotions did the slogan, sales pitch, or maxim stated above appeal.
“American by Birth. Rebel by Choice.” (the slogan for Harley Davidson). Identify and explain what specific emotions did the slogan, sales pitch, or maxim stated above appeal.
Mini Case Building Shared Services at RR Communications4 4 Smith, H. A., and J. D. McKeen. “Shared Services at RR Communications.” #1-L07-1-002, Queen’s School of Business, September 2007. Reproduced by permission of Queen’s University, School of Business, Kingston, Ontario, Canada. Vince Patton had been waiting years for this day. He pulled the papers together in front of him and scanned the small conference room. “You’re fired,” he said to the four divisional CIOs sitting at the table. They looked nervously...
Mini Case Building Shared Services at RR Communications4 4 Smith, H. A., and J. D. McKeen. “Shared Services at RR Communications.” #1-L07-1-002, Queen’s School of Business, September 2007. Reproduced by permission of Queen’s University, School of Business, Kingston, Ontario, Canada. Vince Patton had been waiting years for this day. He pulled the papers together in front of him and scanned the small conference room. “You’re fired,” he said to the four divisional CIOs sitting at the table. They looked nervously...