Question

First Question:

Explain using both qualitative interviews (4 to 5 interviews) and secondary research tools how COVID-19 might change the priorities of sustainability dimensions from different stakeholders’ perspectives of an organization in a selected business sector (for example, health sector, education sector, …). Then, discuss how this might reflect on corporate social responsibility practices.

Second Question:

Explain how disruptive innovation affects sustainability in the context of a selected industry. Support your answer with relevant examples.

Answer 1

ANSWER :

Qualitative research methodology is used to investigate new methods or fields in which research can be conducted for sustainable perspective of an organization. Qualitative interview schedule is based on the objectives framed. Interview schedule comprises two main areas like one is the general profile of the respondent and other can be framed based on the objectives as mentioned in the research proposal.

A) Interview schedule on General profile of the respondents :

1. Name of the respondents ( not required)
2. Age
3. Area of resident
4. Educational qualification.
5. Marital status.
6. Total number of children
7.   Family income
8. Occupation
9. Vehicles owned

B) Interview schedule for various stakeholders

Education sector	Health sector	Local bodies
What is the impact of covid-19 on the education sector?	What kind of change do you see in the health sector?	As a decentralized Governance what role do you play to combat covid-19?
What kind of impact? Is it positive - _______ Is it negative- _______	Do you think covid-19 is positive as it brings more patients, internal revenue to the hospital?	What are the sources of revenue?
How is admission intake during this COVID -19?	Do you provide free medical treatment? if yes from where do you generate income for the same	How is the efficiency of local bodies measured?
Whether students pay fees?	Do you have any medical scheme?	What facilities do you provide for the citizens of your locality?
So far your intention was a societal contribution. Whether the same is continued during covid-19?	Do you provide incentives for the staff in your hospital?	What are the precautionary measures undertaken by local bodies?
What suggestion do you give as an education to society?	What are the precautionary measures taken?	What benefit do you provide for staff, citizens during this pandemic situation?

Having collected these information the role of stakeholders like educationist, health sector professionals or the staff or members of local bodies Corporate Social responsibility during pandemic can be taken into consideration like these stakeholders do they promote for sustainable development. What is the role imparted by the stakeholders to control the pandemic situation? Is it beneficial and how it brings overall changes and contribution for sustainable development can be analyzed from the interview schedule?

Disruptive innovations are the new innovations whose applications can significantly affects a market or industry's functions. They create a new market and value system which eventually disrupts the existing market.

• These kinds of innovations have ahigh risk of failure as compared to sustaining innovations(it is a process that improves the operations on a predictable time frame.)
• They initially offers a lower performance as compared to what the mainstream market has historically demanded.
• However, once developed, these innovations achieve faster penetration and builds a higher degree of impact on established market.
• Companies are failed becaused they are misguided, when they continuously listen to their current customers.
• The problem with the big companies and industries is that their business environment doesn't allow them to pursue disruptive innovations, because they are not profitable in their initial times.
• Companies are not comfortable with it, because it doesn't satisfy their current customers. It only focus on mainstream customers.
• Moreover these kinds of innovations burn huge amount of resources which we can utilise for competing with our current customers needs.
• Lets take an example of transistor radio:

When the transistor radio was first launched in the market , they offered poor sound quality as compared to other big analog traditional radios. However ,they were portable and consumed less battery, opened the doors for the new value market. It become popular among the college students and working people who needed a portable device to listen to music at their workplaces. And as the sound quality improved, it eventually displaced the traditional big furniture radios.

- You can also takes the example of disk drives, they also evolving its storage and performance as per the demands of their customers. But they never able to completely satisfiy the demands at any particular time as the customers always demanded better storage capacity.

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