Question

2. For the following examples of promotion determine and explain the appeal of each. (6 marks each - Total 30 marks) Promotions Appeal Description (STOP) I am not a punching bag! innocentes.org happiness in a box happo M PREVENT & REDUCE TOBACCO USE AMERICAN ASSOCIATION STATE OF TOBACCO CONTROL Pampers Pampers swaddlers 08 ESCALADE The best highway fuel economy in its class. Cadillac Bted 2005 LITE SUL CAMPO làm thủ EXPERIENCE THE ESCALABE

Answer 1

1. Appeal:- The first picture shows or appeals that child abuse should be prohibited or cruelty against child should be prohibited.

• Description:- Children are considered as the most vulnerable group of the society i.e. they are easliy affected and are easily exploited too. The poster shows appeal against the child abuse and cruelty against children. An organizational website can also be seen named as innocentones.org, which seems to be a NGO.

1. Appeal:- It is a promotion of a food company or can be called as an advertisement of the food chain company i.e. Mcdonalds.

• Description:- It shows that after having that meal i.e. happy meal from the particular food chain company, both mother and son are happy and satisfied.

1. Appeal:- It is an advisory content which is issued by the American Lung Association in the public interest. It has been appealed that tobacco use should be reduced or prohibited.

• Description:- It is an advisory content issued by the American Lung Association to aware people regarding harmful effects of tobacco. It has been adviced and requested to general people that they should prohibit smoking or should reduce such habit because it is injurious to health.

1. Appeal:- It is a promotipn of pampers company which makes diapers for the new born babies or small kids.

• Description:- It shows that a mother used a diaper from pampers and after wearing that child is comfortable and happy. The mother is showing love and care towards her child by making him or her comfortable.

1. Appeal:- It is an advertisement of a car named Cadillac.

• Description:- It shows the promotion and advertisement of a car named Cadillac and claims that is the most fuel efficient car in the particular segment.