To launch the 2016 holiday buying period, Sak’s Fifth Avenue and the Bay held a surprise live performance by Mariah Carey. It garnered over 1 million mentions online within 24 hours. This performance is best considered to be a:
| a. |
Concert |
|
| b. |
Brand sponsorship |
|
| c. |
Brand integration |
|
| d. |
PR tactic |
|
| e. |
Brand content |
Answer:
The correct answer is “e. brand content”.
Brand content often called branded content is technique used by marketers to build content so that the consumers can establish links or connection with the associated brand.
To launch the 2016 holiday buying period, Sak’s Fifth Avenue and the Bay held a surprise...