Question

Suburu plans to place the print ad below in magazines across Canada to advertise its Impeza model. Their target is 24-40 year old professionals, living in Ontario, who enjoy outdoor winter sports.

1. Write 2-3 media objectives that you believe might have led to this advertisement .
2. Draw a blocking chart to show when you will air the ad
3. .
   Winter is a terrible thing to waste. Fan SUBARU The all-new 2019 Buburpresa Made to you the most of the Syle Drive and 36 bulanyon within the and recorded you on our into the best of the you that love. It's what maubon a Suteru Concin Mo Impreza Well-equipped at $17,495 brow
   

Answer 1

The two important media objectives that we can see the company tries to achieve with this advertisement are:

1. Inform: The first important marketing objective is the objective of Inform. The company Subaru wants to inform people in Canada and Ontaria regarding a new car is being introduced which is under their budget and can even help them to get out and get their cars drive safely even in the harsh winters of the city. This advertisement alllows the people to know that there is a car by this company which could help them to get over with the winters.

2. Persuade: Another important objective is the objective of Persuade. By making the tagline *Winter is a terrible thing to waste*, the company wants to persuade the customers regarding how winters are beautiful and what makes it more beautiful is a good car ride. Thid car ride could only be achieved by the Subaru company's car which is able to drive safely and effectively in these snow areas.

The block diagram showing when the ad will be aired having the sequential steps is as below:

Analysing Market (Analysing planning Advertisement Product and Choosing Medium Approving "Manager Making Designing Ada Ad. By Making the 'Ado Live

1. Analysing the market to understand what are the customer's needs and wants.

2. Analysing the product to understans what are the specifications of the product and the value given by it.

3. Planning the advertisement regarding the objectives and what needs it would target.

4. Designing and making the advertisement as per the plan.

5. Getting the approval of the advertisement by the manager if it is right or not, if yes the further steps would be continued if not, then the planning would again began.

6. The medium is then selected onto which what advertisement would be shown on which medium.

7. Finally, the advertisement is then aired in the market.