Question

What are some ethical issues in Marketing?

Answer 1

Ethics is the art and science of determining good and bad right or wrong moral Behaviour of individual or group of people. Marketing is the art and science of exploring, creating and delivering value to satisfy the need of a target market at a profit.

Marketing ethics is an area that deals with the moral principles behind marketing. Ethics in marketing applies to different spheres such as product, price, distribution and Promotion.

When an organisation behaves ethically, customers develop more positive attitude about the firm, it's products and services. Ethics in marketing is important to develop trust among stakeholders. It helps in building image and reputation about the organisation in the minds of customers, employees, shareholders and society.

Following are the ethical issues:

1. Market research: while conducting market research, marketer gets variety of Information including personal details of the Consumers. They store this data in their database. Use of such information by the wrong person may threaten their lives.

2. Stereotyping: most of the advertisement campaign cast particular group for stereotyping roles. For Example, most of the washing powder advertisement are done by women's playing housewives.

3. Many retailers sell product that have expiry date.

4. Many marketers promise shipment even when the delivery is not available by the promised date.

5. Exerting influence on vendors to reduce space for competitors product.

6. Most drug stores would give too many drugs without prescription

From a qualified doctor.

7. Transportation of goods in unsafe vehicles.

8. Many retails or wholesalers charge extra price from the customer by taking advantage of their ignorance .

9. Many marketers deliver unsafe or hazardous goods without providing necessary information.

10. Most of the marketers with an objective to earn profit ignore customer safety.

11. Many advertisement promotes the sale of inferior goods which confuses the buyer.

12. Some advertisement are really bad in taste.

13. Most of the Products provide misleading information.

14. Some advertisement mislead Consumers