Question

Kashi cereal brand wants to target private label brand consumers in an attempt to encourage them to switch to their brand. What would be the strongest tactic to immediately drive the consumers to switch brands?

	a.	TV spot promoting Kashi
	b.	Display ad that features a link to a high value coupon
	c.	Direct mail with a high value coupon
	d.	Print ad in national weeklies with a low value coupon
	e.	DJ endorsement during the morning day part

Answer 1

Answer:

c.Direct mail with a high value coupons

Explanation:

Contacting the customers directly through mail and explaining about your brand and the benefits of the brand is the best way to advertise your product so that consumers can get awareness about your product and may try to switch to your brand.Driving the customers to your brand can be done by providing high coupon value