Question

1. A report on the new product you are planning to launch in a new market. The report must include: A title page, logo, target market description, features and benefits of the product to the new market, a 4 p's analysis and the position of the product for the new market.

2. A 30-60 second commercial to promote the product/service in the new market.

WORD LIMIT: 1200- 1500 WORDS

Answer 1

New product developments

Rebecca dermacare cosmetics:

In this busy world, none is taking care of their health and beauty. Most of the cosmetics available in the market contains of harmful chemicals and mineral oils that may show short time benefits but in long term it ends in creating serve the health and mental damage. It is a word of mouth that good cosmetics should be costly but it is not true. We are focusing on how to develop and market products that are sustainable and eco-friendly causing no harm than benefits to human body. The production is done local with the employment of retired and jobless women so that they could make an earning. The mission is to provide good and positiveness to all the elements involved in production and it is harmless on animals and not tested on them with Beta test. The beauty from inside and outside is the motto of our production. The internal beauty is to be considers more valuable than the materialistic beauty outside. The government and cosmetics authority sanctioned our product as the first to produce cosmetics 100 percent natural with ingredients completely listed and specified in quantities. The range will be available with customized care for damaged and aged skin that can be relied so that the scents and ingredients can be changed as per requirement.The product is entirely dermatological tested and verified as zero harm even if intaken.Such a product is not ever introduced in the market which even have blood purification ingredients like gooseberry, rose water, lotus, manjista, goat milk, etc.The base used is castor oil which a pure moisturizer and sunshield.

logo

Rabecca dermacare Care for you 96

target market description:-

The target market would be teenagers and adult women. They ar one who is search of natural products that can be used as safe. The products will be distributed as subscription or as deals with sample so that they could understand the properties and benefits of the product will less loss. Later the market will be extended to males and babies who are sensitive to chemical cosmetics. More exposed the product will be more will be its promotion and less will be the product ignorance. If a product stays in the sight for a long period then the product awareness will be more an less will be the chance the competitors product can be noticed. The products will be differentiated as a most friendly and natural cosmetics to use everyday.

Features:-

• completely natural
• not tested on animals
• parabens and sulphate free
• available in variety of scents and colors
• provide customized products
• zero mineral oil traces
• can be used by any age group and skin types
• easy returns, refund and replacement

Benefits

• daily use
• wide product range
• free form skin issues with 3 weeks use
• flawless skin and even skin tone
• removes blemishes and dark spots
• fights acne and white and black heads.
• reduces signs of ageing

4 Ps:-

Product:- Rebecca dermacare range with customized and natural products. The products can be used by customers in any group regardless of gender, skin type and age.

Price:- The product is places as a non premium so that even the students can be affordable. The skincare range is available as combo so that they could be more economical.

Place:- The target market will be India with specialization in women with age group 18-50 and both onine and offline..

Promotions:- The promotional technique would be by using social media with sponsored videos .The most wanted platform is to be used for our promotion.We will provide promo code for each nd it purchased using it will buy them more discount. The next is by proving online contest which help in promoting the product more.

Positions:-

The product will be positioned as the zero chemical natural product that can be used by any age group regardless of the climate and zone of living. It can be beneficial as if it is a home remedy taken to office. All the products have added SPF in it so that external application of sunscreen is not needed. More the use of the product regularly more will be the benefits .The dependence on the chemical cosmetics can be avoided and an easy applicator is available with it. The competitors ill be more playing and have experience with the customers.A startup like ours need to gain the trust of the customers so that they could be competed with.Attracting more customers ith truth and honesty will be our goal and it would prevail.The refunding and replacement will be done with ease so that theserices offered will be not just it should be the maximum as the customer is the king.

2) Commercial

In the Indian market we introduce a new product will 100 percent natural and homemade ingredients that can save your skin from the harmful chemicals you relied on for years. All the products including cosmetic giants are using mineral oils , a petroleum by product as a base of the production which intake in long term can cause severe health and skin issues. A civilization with focus on fair and clean skin is important rather than unhealthy and torn texture. The Rebecca skincare range is a true saviour of the customers from these pity pocketing producers having zero ethics and loyalty towards the customers.We promote the products only on the basis of reviews from the used customers.. At the end of the day everyone is asking for is products worth payment without adultearion and harmful ingredients. The price is just affordable even for students as they are non premium placed.It is a part of Startup India mission inorder to develop more business inour nation and uplift the status of living. #support local.

Rebeca dermacare.....care for you.....