Question

You will construct a report of 2000 words of a product launch. ( Eg: iphone 12 launch) Your report should include, how you select the target market, the prominent tools you plan to use in the marketing mix and an action plan. Your report should entail the following: Cover page Table of content • Executive summary • Introduction of the product/brand • Discussion of the issue Segmentation, targeting and positioning O Marketing mix . Product • Price . Place • Promotion • Service marketing mix (3P's) • Action Plan o Target/aims of the campaign o Action plan to achieve the targets. . Conclusion • References Your report will be submitted under the following requirements .PDF format • word count - 2000 words • Font - Times new roman • Font size 12, Heading 14

marketing subject, please take good example other than I phone 12.

Answer 1

Answer:

Let us take into consideration a product “Electric Car”

Executive summary:

A launch of an electric car has been scheduled in the Indian markets. Customers in the Indian markets are eager to test the car as it would provide a great relief to them from the highly rising prices of the fuels such as petrol and diesel.

Introduction of the product:

Electric car is a product that has been manufactured by Tesla for the customers as a viable product that would run by consuming electrical energy as the alternate source of power rather the fuel oil including petrol and diesel. The car usually comes with the same price as that is being charged for the normal car that runs through the petrol and diesel engine thus providing a substitute product to the car manufacturing industry that produce the petrol and diesel engine cars.

Discussion of the issues:

Segmentation:

Car would be launched in the Indian market, thus, Indian market would be the segment for Tesla to launch its electric car.

Target market:

The target market of Tesla’s electric car are the people belonging to the middle class income earners to higher and niche class income earners as they are one who would be able to afford the car of Tesla given its lower prices as compared to the premium brands of cars that are being sold in the Indian market.

Positioning:

Electric car would be positioned as a product that would be saving huge cumulative cost of the complimentary product required for running the car such as petrol, diesel, natural gas, etc.

Marketing mix:

Product:

Electric car is a product that will be operating using an electrical energy from the lithium ion battery that is chargeable through the electric socket available at home of the customer.

Price:

Price would be the competitive strategy of Tesla as it would be charging less price for the product than the prices being charged by other manufacturers of various types of cars. It would cost around 3 lakhs to 5 lakhs Indian rupees to the Indian customers.

Place:

The place that has been chosen for the launch of the product is the Indian market.

Promotion:

Promotion of the product will be carried out through print media such as newspapers and magazines and through the other platforms such as social media, video streaming platforms, etc.

Action plan:

Aim of the campaign is to increase the awareness among the Indian citizens about the features of the car and how it would solve their problems of over spending on the complimentary products. Campaign would educate the customers about the functioning of the car and making them aware about the lower price of the car.

Action plan to achieve the targets:

In order to achieve these targets, Tesla would take participation in various fairs and exhibitions. It would contract with various retailers and distributors who showcase the cars of different brands. In addition to this, Tesla would also establish its own distribution centre across various cities of India so as to reach large number of customers for selling its product.

Conclusion:

Launching of an electric car in the Indian market would lead to the generation of higher revenues for the company and would help it in acquiring higher market shares. Company, because of its competitive strategy in terms of cost of the products and the cost of the complimentary product would become a leader in the automobile sector given the cost of the product as compared to its competitors.