Question

Below is the logo I choose. but as a consultant why is it important to use thus colours on the logo, and types of faces should the restaursnt have?

I chose the logo below but i need explainations

I am your client I am opening a fast food restaurant I will be serving a wide variety of oriental food I want to position myself as 'hi-end' I intend to price accordingly Make any other assumptions you wish Design a log for me What colors and type faces should I use and why?

Answer 1

Logo plays a very important role in creating a brand image of the company and it is the face of the company. It helps in making the perception of the company. It is widely used by businesses for easy recognition by the customers as pictures are easy to remember than words. A logo must be simple and easily recognizable. A colored logo attracts the customers towards it. A colored logo helps in easy recognition and emotions also rise. Colors help the customers to feel connected and their cultural emotions are attached to the colors and this helps the customers to get linked and feel connected with the logo of the company. It also helps the customers to attach it with real-life experience which is very beneficial for the company. Various colors represent various emotions and therefore cloured logos are more beneficial than simple logos and that is why they are more important. For a restaurant, a multicolor logo must be there for representing the food, cutlery, and ambiance which is very important. Timberline typeface must be used as it is very characterful and seems handwritten. It has a very graceful stroke which is very appealable and it catches the attention easily.