The Central New York Crusaders decided to use the promotional marketing plan you outlined in 8I in 2019! Single game tickets in 2019 were priced at $12 each, and with your $7000 marketing promotions plan the team saw average ticket sales of 2,017 per game in the 2019 season. No games were cancelled, and unfortunately the Crusaders did not make it to the playoffs, so they played a total of 30 games.
What was the Ticket Revenue in 2019?
What was the Marketing ROI in 2019?
Ticket price = $12
Average ticket sales per game = 2017
Number of games played = 30
=> Ticket Revenue = $12 x 2017 x 30 = $726,120
Marketing promotions cost = $7000
=> Marketing ROI = (Ticket revenue - Marketing cost) / Marketing cost
= ($726,120 - $7000) / $7000 x 100 = 102.73
The Central New York Crusaders decided to use the promotional marketing plan you outlined in 8I...