Question

Please answer both questions

ABC Furniture Company is continually using promotions and advertisements to sell their products to everybody in the U.S., with a focus as a business on getting more consumers to buy their product than they did the last quarter. This represents what type of business philosophy/orientation?

A. Sales

B. Marketing

C. Product

D. Production

Prince Pucklers has developed a quirky personality that differentiates their company from other ice cream companies in Eugene, as evidenced by their unique logo and Prince Pucklers character. In comparison, Red Wagon Creamery prides itself on its unique flavors and superior taste of their ice creams. Umpqua Dairy touts the fact that they are available anywhere and everywhere a consumer would want them. Prince Pucklers would be said to be pursuing a _______________ competitive advantage, Red Wagon Creamery would be said to be pursuing a___________ competitive advantage, and Umpqua would be said to be pursuing a _____________ competitive advantage.

A. Organizational; branding; sales

B. Branding; product; distribution

C. Services; marketing; distribution

D. Image; product; channel

Answer 1

Q1: Sales : sales philosophy is focused on creating leads, positioning of the prodict etc through campaigns, advertisement etc.

A: branding

B: product

C: distribution

D: **statement missing**