Question

Marketers sometimes say that nothing happens in business unless somebody sells something. That something is the firm’s product or service offering. However, the marketer must cultivate the attitude that he or she is not selling a product or service per se. Rather, the marketer is selling an experience or a means to solve a problem. The offering’s value comes from the ability to deliver benefits to enhance the customer's situation.

– Consider a portfolio approach to product management. How do marketers using such an approach make a decision about product investment? What happens when products are no longer profitable?

Answer 1

Individual product management takes into consideration different aspects which the portfolio product management approach eliminate.such as it excludes the initiative for competing and different agenda for the product development.the product mix that is to be marketed for maximizing the potential revenue is also optimized by portfolio product management.it takes into consideration every aspect from strengths to weakness of the product and then determine.

Business used the portfolio aspects of product marketing in product investments.It is used for analysis of the potential amount of return from a project that is to be invested.portfolio management also enables the organisation and their managers to see a clear and big view about the feasibility and effectiveness of the investment on a project.investors can arrange funds via portfolio management according to their requirements as it includes fixed deposit,shares also mutual funds real estates and also bonds.this process helps the investors to asses the chances of success and also give suggestions if required.It helps to reduce the chances of risks of the investors and also provide solutions to achieve goals.
when a product is no longer profitable portfolio management helps the firms to handle its shares and bonds and investment,so that they can yield the best outcome.

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