Question

a. Religion, as a dimension of culture, has influence on consumer decision and consumption with regard to certain products. With specific examples, discuss the influence of religion on the marketing and consumption of the following goods and services in Ghana: i. Alcoholic beverages ii. Secular music iii. Pork b. As a marketer, briefly discuss two (2) strategies to overcome the challenges in the marketing of the products mentioned in question 1(a).

Answer 1

Answers-

Ans-a.

Religion has influenced consumer choices. For instance, liquor or western garments may not be permitted or condemned in Islam overwhelmed nations.

Similarly, Catholics may have TV stations that communicate content able for the Catholic confidence.

Along these lines for alcoholic beverages, Ghana is about 18% Muslim populated and has the influence of Africa and Middle East nations. In this manner, the consumption of Alcohol is less, particularly in North and Urban focuses which are generally Islamic

The strict resilience of Ghana is extremely high. Christian celebrations like Christmas, Easter, and Islam's Ramadan are significant for the locale. Along these lines, the connection between the two ruling religion is acceptable. Notwithstanding, Muslims because of practices have not embraced Modernism in a similar way as different religions.

The equivalent goes for music. Be that as it may, religion doesn't have a lot of influence on music. Being the cosmopolitan region, it is likewise influenced by western music, hiplife, injecting Ghanian culture, and Hip bounce. In this way, influence is less, however the nearby type is increasingly favored like Highlife or Hiplife. Sufi music is likewise famous among the Islam populace.

In Pork, again while it is reasonable in Christianity, it is boycotted in Islam. With most populaces having a place with Sunni Islam, pork is disallowed for consumption.

Hence, it tends to be seen that marketing liquor and pork is north Ghana might be purposeless because of Islam mastery there. While in the East where the extent is extensively less, it might be a decent spot decision for Marketers.

Ans-b.

Before marketing, it is fundamental to comprehend the need of individuals. Selling ice in Alaska may not be beneficial. Along these lines, as indicated by client necessities products ought to be situated.

Ghana, socially implanted, influences Africa and neighboring mainlands. Along these lines, it can likewise be thought of while marketing products. Ghana is similarly urban and provincial, with 56% urban populace.

To sell pork, South Ghana can be a superior choice for marketers to sell as Islam populace that denies Pork is less in number there, while in North, Upper East and West, it is extensively high.

The equivalent goes for liquor. In any event, for different products like meat, on the off chance that it should be sold in Islam commanded locale, at that point it's smarter to have as indicated by their prerequisites like Halaal or admissible meat.

Subsequently, a marketer can beat the challenges by centering their products as per the market and their division

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