Question

QUESTION 5 4 points Save Answ Mass customization is also referred to as which of the follwing one-on-one marketing O group marketing O demographic marketing O psychographic marketing.

Answer 1

Mass customization intends to convey items and administrations that best address singular clients' issues with close to large scale manufacturing proficiency.

It is basic to give exclusively planned items and administrations by thinking about each client as a person through procedure dexterity, adaptability, and combination of item lifecycle.

Mass customization suggests a move of structure and creation worldview from "made-to-stock" to "specially made." It challenges the regular item advancement and flexibly chain the board, calling for embracing large scale manufacturing ways to deal with oblige "high-assortment low-volume" creation. So as to help the change in perspective inferred by the customization procedure, the undertaking ought to rethink the whole worth chain to use upon three columns: time-to-market, assortment, and economy of scale.

That is why Mass custumization is also referred to as one-on-one marketing.