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QUESTION 1 4 points Save Ans One way to quantify the advantage you have in a particular business over competition is to use w

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Answer: perpetual mapping

Perceptual mapping is used by organizations to understand how much their customers rank them in terms of various characteristics and with respect to organizations' competitors. In Perpetual mapping, generally, the position of an organization's products, brands, product lines, etc, is displayed relative to the organization's competitors.

Perceptual mapping help organizations to identify objective quantifiable statistics about a product, service, brand, etc.

The other options are not correct.

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