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Feather Friends, Inc, distributes a high-quality wooden birdhouse that sells for $120 per unit. Variable expenses are $60.00


5. The sales manager is convinced that a 14% reduction in the selling price, combined with a $73,000 increase in advertising,
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Answer #1

Contribution Margin Ratio = Contribution Margin/Sales

= 1,620,000/3,240,000

= 50%

Break even point in sales dollars = Fixed costs/Contribution Margin Ratio

= 160,000/50%

= $320,000

Increase in operating income = increase in contribution margin since fixed costs remain same

= 6,840,000*50%

= $3,420,000

4-a Degree of Operating leverage = Contribution Margin/Net Operating income

= 1,620,000/1,460,000

= 1.1096

4-b % increase in Income = % increase in sales*Degree of operating leverage

= 10%*1.1096 = 11.096%

i.e. 11.10%

5a. Net Operating income = (103.2 – 60)*27000*1.25 – 160,000-73,000

= $1,225,000

b.Decrease in Net income = -$235,000

6.Desired Operating Income = $1,460,000

Add: Fixed costs other than advertising= 160,000

Total = $1,620,000

Contribution Margin = (120-60-2.2)*27,000*1.25 = $1,950,750

Increase in advertising expense = 1,950,750-1,620,000 = $330,750

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