Question

Assignment 2: Students are required to make individual assignment on a proposed business plan of a product to be launched in global markets. The assignment should include:- 1. Executive summary 2. Brief description of the product attributes, type of business model, SWOT 3. Marketing plan (Target markets/customers, Potential competitors, Promotional strategy, Pricing strategy) 4. Production strategy stating production location, production process, quality standards 5. Supply chain and logistics strategy stating sourcing of raw materials, distribution channels, inventory mgt 6. Financial forecast, funding requirement & options (Initial capital spending required, Expected revenue, profit margins, Cost estimates) 7. Implementation time schedule 8. Any other factors relevant to a business plan.

Answer 1

In this modern era , pollution are also gradually increasing day by day , which lead to many diseases even small are also suffer from various health issues so I want to help the our human community and nature by launching a product named "nature's drink" a range of organic juice range with goodness of nature and less of preservatives.

This raw material of this product come from the local farmers, this drink will contain all the required necessary minerals and vitamins to our body.

Strength of this product is , it can be consumed by all age group of people , and their will me no side-effects of this drink.

Weakness of this product is that it will have vere less self life due to less usage of preservatives

We can market this product as natural source of energy , it will be much better than other drinks available in the market, in this pandemic like situation every will prefer our natural products then any other drink.

We have stiff competition with other brand , selling same kind of product.

We will Market this product as drink with goodness of nature and helpful for farmers. And we will show our consumer that if the purchase our products the they will be helping poor farmers.

All age group of persons can have this drink

Small kids can have this as daily drink .

Young people can have this as health drink

Old-age people can have this as a source of vitamins and minerals.

And their will no side-effects of this drink. 100% natural , cruelty free product, with less preservatives and from real fruits .

We will charge little more than other drinks available in market as it will come from local farmers , and we will Market this product as " if you want to donate then buy our drink , it will directly help poor farmers".

This product will be produced in small factory will less man power and more machines which will reduce cost .

We will this product from early summers and product will be start from late summers..