Question

Each student is required to prepare a marketing plan for the introduction of a new product. Emphasis must be placed upon the relevance of the marketing plan in relation to the product's attributes. The following points should be included: Product 1. Describe it include its qualities and uses). 2. Does it differ from products already available and if so, how much? If this product does not differ from others on the market, describe the unique appeal. 3. Is this product an innovative product? Is it just new to your company? Pinpoint the product's position on the P.L.C. 4. What is the target market and why? 5. Prepare a SWOT analysis for your company. B. Price 1. What is the selling price? How was the price determined? 2. What is your pricing strategy and what are your pricing objectives? 3. Relate pricing strategy to competition 4. Relate importance of variability of product demand. Place 1. Describe channels of distribution strategy. Low Dos e Pad 2. Relate distribution to final retailing and characterize your distribution in m o ve relation to selected target markets. 3. Describe how the functions of the chamel of distribution will be managed. D. Promotion 1. Describe the product's package and brand identification. 2. Describe the promotional mix. 3. How are the firm's promotional objectives to be achieved? 4. Include an ad sample and package picture/layout. E. Marketing Mix 1. Summarize how the various elements of the marketing mix have been determined and incorporated to achieve your marketing objectives for this product. This paper is due on De Please note: Papers received after this date will have ten points (one grade) subtracted from the evaluation grade on this assignment. If the assignment is not handed in within two weeks after its due date, it will not be accepted and zero will be recorded in its place