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1. As the marketing manager of a company, you are entrusted to prepare a marketing plan to develop a new organic herbal tea b
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Answer #1

Answer a. Marketing objective / goal: To grow by improving the health and refreshment of the people with every sip of the tea.

Answer b. According to upper middle class or simply middle class would be the most suitable market segment because these people always search for health benefits in everything they eat and drink. On the upper hand, the Luxury class have their own farms and health advisors who fix their meals, so there is no way to get into that market.

The upper middle class market segment want to buy healthy foods at reasonable prices, so they can be attracted towards this organic herbal tea.

Answer c. The organic herbal tea would be priced a reasonable price to capture the market. The product would be giving health benefits to its consumers. The tea should be advertised in the newspapers, social media and televisions. The advertisement should be so vast that it would create a image in the people about the tea. The advertisement should crearly mention the benefits of our tea.

The product should be available at both online and offline stores to reach every demand.

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