Question

* Briefly describe the healthcare business.

* The Marketing Mix

* Product

* Describe the products (goods and/or services) this company offers.

* Price

* Briefly describe the company’s pricing strategies. For example, is the pricing strategy: cost + normal profit, one that matches competitors, what consumers can afford, what the government allows, other?

* Place (distribution)

* Explain how and where this company sells its products.

* Promotion

* What is the main brand (or brands)?

* Briefly describe how this company advertises.

Answer 1

Health care business: The healthcare sector consists of businesses that provide medical services, manufacture medical equipment or drugs, provide medical insurance, or otherwise facilitate the provision of healthcare to patients.

Health Care Organizations are the companies that provide offerings to clinical authorities like nurses, doctors, pharmacists, etc. Their fundamental purpose is to provide well being services at lower price and in better amount so that these may also be made on hand to a tremendous number of members.

Marketing mix: The "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, place, and promotion.

The arrangement of marketing mix by enterprise marketing managers plays an important role in the success of corporate marketing:

develop strengths and avoid weaknesses.

strengthen the competitiveness and adaptability of enterprises.

make the internal departments of the enterprise work closely together.

Product:In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded to as a type of product.

Product( goods and/ services) :Goods are items you buy, such as food, clothing, toys, furniture, and toothpaste. Services are actions such as haircuts, medical check-ups, mail delivery, car repair, and teaching. Goods are tangible objects that satisfy people's wants. Some of the providers of services are: postmen, teachers, house keepers garbage collectors, fishermen, higglers, firefighter, policemen, nurses and doctors.

There are four different types of goods in economics which can be classified based on excludability and rivalrousness: private goods, public goods, common resources, and club goods. Private Goods are products that are excludable and rival.