Question 1 (1 point)
Generally, channel objectives are formulated on the basis of the needs of customers and the organization.
Question 1 options:
True
False
Question 2
(1 point)
This is a profit-oriented objective and used during pricing in order to make a specific amount of profit for a specific purpose.
Question 2 options:
Profit Maximization
Meeting Competition
Target Return
Break Even Pricing
Question 3
(1 point)
In this strategy, the price of a product is reduced to attract customers. Sales promotions are used along with these prices.
Question 3 options:
Promotional Pricing
Price Skimming
Loss Leader Pricing
Product Bundle Pricing
Question 4
(1 point)
The structure of a channel refers to the combination of two things—the number of channels of distribution the organization needs to have between it and consumers (or business customers) and the number of channel members in each of the channels.
Question 4 options:
True
False
Question 5
(1 point)
The communication mix refers to the blending of promotional elements, also known as media types, into the right combination.
Question 5 options:
Marketing Mix
Product Mix
Pricing Mix
answer 1)True ,Generally, channel objectives are formulated on the basis of the needs of customers and the organization.
answer 2)target return,his is a profit-oriented objective and used during pricing in order to make a specific amount of profit for a specific purpose.
answer 3)Promotional Pricing,the price of a product is reduced to attract customers. Sales promotions are used along with these prices.
answer 4)True,The structure of a channel refers to the combination of two things—the number of channels of distribution the organization needs to have between it and consumers (or business customers) and the number of channel members in each of the channels.
answer 5)Marketing Mix,The communication mix refers to the blending of promotional elements, also known as media types, into the right combination.
Question 1 (1 point) Generally, channel objectives are formulated on the basis of the needs of...
answer all the questions Question 1:Marketing begins with a product, a good, service, or idea. Ture or False Question 2: Utility is the benefit of a product compared to its costs. C True or false Question 3: Inflation and interest rates are major factors affecting the economic environment. True or false Question 4: A coupon is a form of sales promotion. True or false Question 5: The type of competition based on buyers' perceptions of the benefits of products offered...
Question 9 (1 point) For channel members, an independent channel arrangement is likely to be less restrictive in what members can do compared to a dependent channel arrangement. True False
Question 11 an assignment problem is a special type of transportation problem. True False Question 12 when formulating a linear programming problem on a spreadsheet, the data cells will show the optimal solution. True False Question 13 an example of a decision variable in a linear programming problem is profit maximization. True False Question 14 Predictive analytics is the process of using data to. C) determine the break-even point. D) solve linear programming problems. B) predict what will happen in...
Question 1 (1 point) The specific heat of water is 4.184 J/g – °C . Question 1 options: True False Question 2 (1 point) Saved An exothermic reaction absorbs heat from its surroundings. Question 2 options: True False Question 3 (1 point) The melting of ice is an endothermic reaction. Question 3 options: True False Question 4 (1 point) Hess’s Law states that a reaction will have the same enthalpy change regardless of whether the reaction occurs in a single...
e Artempt 1 Question 8 (1 point) In a monopoly, there are both higher prices and higher output levels than in a perfectly competitive structure. a) True b) False Question 9 (1 point) Ticketmaster's flexible pricing model allows it to charge more. or less, for tickets, based on a) radio promotions. b) shifts in demand. resale markets d) shifts in supply Savved Question 10(1 point)
QUESTION 44 Which of the following is an example of forward integration in a corporate vertical marketing system? A car manufacturer acquiring a retail showroom A car dealer achieving a direct channel of distribution without ownership A grocery wholesaler buying a sugar manufacturer A laptop distributor buying a computer chip maker 1 points QUESTION 45 Which of the following is true of pricing objectives? Pricing objectives should not be derived from overall marketing objectives. Pricing to achieve a target...
Question 5 (1 point) By utilizing channel members to aid in product distribution a manufacturer of golf and tennis accessories can potentially receive many benefits. Which of the following benefits will this type of manufacturer MOST LIKELY NOT receive? channel members offering access to more potential customers channel members offering sales assistance that helps sell more product channel members providing packaging that helps the product standout on store shelves channel members helping reduce the time it takes to deliver the...
Question 8 (1 point) The pricing decision is of concern to for-profit marketers and not a concern of not- for-profit marketers. True False
Question 66 (1 point) The process of identifying those clusters of customers who share similar needs and wants and will respond in a unique way to a given marketing effort is called Personal selling Customer focused selling O Market segmentation Listening to the customer Question 67 (1 point) The part of the product life cycle occurring immediately after the growth phase is: Decline Introduction Maturity Obsolescence Question 68 (1 point) What is not a "Four Ph of the Marketing Mix?...
D Question 7 0.4 pts A 3D printer is a type of: O hologram machine O copy machine labor-intensive machine industrial robot Question 8 0.4 pts You are the operations manager of a "have it your way" hamburger restaurant. Which statement best describes your job? Hire, fire and train employees in cooking hamburgers. O Direct traffic flow for the drive-up window. Conduct market research by tracking customer preferences. O Deliver a finished product, customized to the specific requests of each...