Question

Question 5 Time: 20 minutes • Total: 10 marks Canada's Wonderland Inc. operates amusement parks similar to those such as Six Flags, Universal Studios, Disneyland etc. Canada Wonderland's mission is to provide high quality family entertainment that exceed guests' expectations and will create lifelong memories. To achieve this goal, Wonderland strives to provide safe, clean, friendly family environments at reasonable prices. In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it offers educational and recreational programs (e.g. after school programs for children and teenagers, employment related training for adults) and special events at its facilities. Wonderland's president, Jerry Maguire, has asked you to lead a team of employees in developing a balanced Scorecard for its parks. Required: For each balanced Scorecard perspective identify two measures of performance that relate to Wonderland's key success factors. Include targets and an explanation of why the metric is important. What strategy is Canada's Wonderland following?

Answer 1

Answert Balanced Scorecard method takes into account both issues into delibaratim financial and non- financial at before one of the most a decision. It is arriving effective calculated decisim - making tools in the hand of corporate companies: Now when becering in mind the following balanced Scorecard view point with 2 key success factors: 1. Financial perspective: pricing for week day tickets and wecloend) holiday tickets for customers Profit volume ratio for the current year 2. Growth Learning perspective. Neember of volunteers cippled and tocüned for recreational programs Number of new event | service ideas (plans contributed by employees I wountecars and successfully implemented during the year.