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4. A heating oil retailer has been buying heating oil at $2.82 per gallon and keeps a 30-day supply on hand. He sells 5,000 g


4. A heating oil retailer has been buying heating oil at $2.82 per gallon and keeps a 30-day supply on hand. He sells 5,000 g
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Answer #1

a.

The per-gallon cost that is relevant for pricing decisions is $2.68. This is because the first gallon of oil sold after the oil decrease will require the purchase of a new gallon of oil at the new price to replace it.

b.

There is no need to wait. Because the relevant cost of each gallon of oil sold is now $2.68, the retailer can immediately lower his $3.25-per-gallon price by $0.14 without losing any per-unit profit.

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