A) Contribution margin = Sales price per unit - Variable cost per unit
Product A | Product B | Product C | |
Contribution margin |
= 120 - 60 = 60 |
= 600 - 360 = 240 |
= 800 - 400 = 400 |
B) Total units produced = 80+120+200 = 400 units
Sales mix for A, B and C = (80/400) : (120/400) : (200/400)
= 20 : 30 : 50
Weighted average contribution margin per unit
= Product A (60*20/100) + Product B (240*30/100) + Product C (400*50/100)
= 284 units
Overall break even point = Fixed cost/Weighted average contribution margin per unit
= 142,000/284 units = 500 units
Product A | Product B | Product C | |
Breakeven point |
= 500 * 20/100 = 100 units |
= 500 * 30/100 = 150 units |
= 500 * 50/100 = 250 units |
C. Company should focus on product C as it gives the highest contribution margin per unit.
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