Question

could someone please answer both of these!

Firm specific advantages include patents, trademark, brand names and: A) Process technology B) Perception C) Control of distribution outlets OD) Process technology AND control of distribution outlets Question 3 (0.25 points) How did IKEA develop a new value chain from traditional furniture stores? A) Creating a self-service store OB) Shipping finished furniture to buyers' homes C) Giving the customer less work D) Keeping prices similar

Answer 1

Question 2: The correct answer is "D) Process Technology AND control of distribution outlets.

Firm-specific advantages (FSAs) refer to the advantages that are unique to a particular company. They can be of several types. It usually includes patent, brand name, trademark etc. and it can also simply be process technology or control of distribution outlets.

Question 3: The correct answer is "A) Creating a self-service store"

Purpose of IKEA to create a self-service store instead of a proper show room showcasing furniture was so that the customer/purchaser could bring their furnitures home on the same day itself.