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i . X Data Table Neds Beach Hut sells three types of cold drinks: 1. Just - Soda in 341-mL cans for $1.45 per can 2. Fizzle

Each​ morning, Ned Imery stocks the drink case at Ned​'s Beach Hut in Victoria. Ned​'s Beach Hut has 42 linear metres of refrigerated display space for cold drinks. Each linear metre can hold either18 341-mL cans or 12 ​551-mL plastic or glass bottles.

Each​ day, Ned​'s Beach Hut can sell all the drinks in the display case.

Requirement 1. What is Neds Beach Huts constraining factor? What should Ned stock to maximize profits? What is the maximumRequirement 2. To provide variety to customers, suppose Ned refuses to devote more than 30 linear metres and no fewer than 4

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Answer #1

Requirement 1:

The constraining factor is refrigerated display space i.e. 42 metres of linear shelf space.

Ned's should stock the drink with the highest contribution margin.

Ned's Beach Hut

Product Mix Analysis

Just Soda

341 ml Cans

Fizzle Pop

551-mL Bottles

Right Cola

551-mL Bottles

(a) Selling Price per unit $ 1.45 $ 1.75 $ 2.30
(b) Variable cost per unit $ 0.20 $ 0.35 $ 0.75
(c) Contribution Margin per unit (a-b) $ 1.25 $ 1.40 $ 1.55
(d) Units storage per linear metre 18 12 12
(e) Contribution Margin per linear metre (c*d) $ 22.50 $ 16.80 $ 18.60

We should produce the product which has the highest contribution margin per unit of Constraining factor.

Just Soda (18 cans per linear metre) has the highest contribution margin of $ 22.50 per linear metre of shelf space.

Ned's should devote all its shelf space to Just Soda.

The maximum contribution margin that Ned's could generate each day from refrigerated drinks is $ 22.50 * 42 = $945.

Requirement 2:

1st stock maximum constraint of 30 linear m with product having the highest CM i.e.($22.50)= 30*18 = 540 cans of Just Cola

Next minimum constraint of 4 linear m with product having the lowest CM(i.e $16.80)= 4*12= 48 Bottles of Fizzle Pop

Stock the remaining 8 linear m with product having the second highest CM (i.e. $18.60) = 8*12 = 96 Bottles of Right-Cola.

Units for Sale
Just-Soda in 341 mL cans 540 cans
Fizzle Pop in 551 mL Bottles 48 Bottles
Right-Cola in 551 mL Bottles 96 Bottles

Requirement 3:

Calculation of contribution margin per day:

Workings Contribution Margin
Just-Soda in 341 mL cans 540*1.25 = 675 $ 675
Fizzle Pop in 551 mL Bottles 48*1.40= 67.20 $ 67
Right-Cola in 551 mL Bottles 96*1.55 = 148.80 $ 149
Total $ 891
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