Question

1. Maria Alvarez recently expanded her chain of flower shops. As the only small flower shop located in major airports across Canada, she has a unique operation. She has 72 employees in 30 shops, and although her company isn't dominant in its industry, her shops are busy year-round. To accommodate her unique clientele, Mary developed the idea of packaging flowers in small waterproof pots that won't leak either in the airport or aboard planes. Alverez's shop managers regularly think of new ways to market their products, improve their quality, keep them fresh, and meet consumer needs. a. What type of organizational structure would you recommend to her? b. Do you think Alvarez's company can be considered a small business? Why? (Hint: Refer to Industry Canada's definition of a small business) c. What are the main threats and opportunities for Alvarez's company? d. Delineate the four Ps in the marketing mix for Alvarez's company.

Answer 1

classnite functional Bugarication tional recommend to hes, Became! A functional Ougandsations is a common type of Organisational structure, in which the is divided into small. groups, Specified functional Area, such as IT, finance or marketing → functional departmentalization arzusbleautoos for grater Operational efficiency because employees shaled skills and knowledge are based on Organisation with grouped together by function. B) Yes. Alvasez's company can be considered a small bueiners, because it has 72 empbyees, colich. is less than loo employees. As pes Industry, Canada's definition, Small Buines is firms that have fewer than loo employees. Number of Business. There are just over one Mallion Small Buinesses in Canada that have employees (excludes self-employeed enterpreneuri). 0 =following are the Threats for Company:- • competition. • Talent • Market Entry Prices Costs.

classmate Date Page a following are the opportunities for comping: - Multibusiness marketing... latert Busineu Nos and finance Updates Mixed flowees Online Send roses Online fresh Hower Arrangement Send flowers Online not .

classnute Duste Page e 2) There are four is of Marketing pix, which are:- • Place - Chether brick and Mortas on Place is how your busineu gots its products and services in front of interested Consumen. die Price:- How much consumed product or service. willing pay for a Produdin The goods / service your company offen. . Promation: The case you make for your goods and service through advertising, PR, and other mark arketing Channels.